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We will help you identify the waypoints to reach your destination.
We will help you identify the waypoints to reach your destination.
A waypoint is a reference point used for purposes of navigation. Waypoint provides management consulting to help you define your waypoints to manage change, create solutions, and drive enterprise value.
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Author: Mark Renfro

Setting sale: How to build a winning cross-silo referral program

January 22, 2018 Mark Renfro

BAI Banking Strategies: In this article, Mark Renfro outlines five questions to ask yourself if your referral program isn’t delivering hoped-for…

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Posted in: Revenue Growth, Sales Effectiveness, Service

Waypoint Offers Referral Program Services

December 29, 2017 Mark Renfro

https://www.prnewswire.com/news-releases/waypoint-offers-referral-program-services-300575964.html DALLAS, Dec. 29, 2017 /PRNewswire/ — Waypoint Consulting Services, the Dallas-based firm active in the financial services, healthcare, and energy sectors, offers consulting…

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Posted in: Company News, Organizational Transformation, Sales Effectiveness, Service

Waypoint Announces Sales Engagement Risk Audit Service

Mark Renfro

https://www.prnewswire.com/news-releases/waypoint-announces-sales-engagement-risk-audit-service-300575961.html DALLAS, Dec. 29, 2017 /PRNewswire/ — Waypoint Consulting Services, the Dallas-based firm active in the financial services, healthcare, and energy sectors, announced its…

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Posted in: Company News, Sales Effectiveness

Four more risky sales practices: Accent on accident avoidance

November 1, 2017 Mark Renfro

BAI Banking Strategies: The second article in a two-part series by Mark Renfro. Mark asks if your sales leaders speak…

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Posted in: Risk and Regulatory Compliance, Sales Effectiveness

Translate before it’s too late: Do your sales leaders speak the language of risk?

Mark Renfro

BAI Banking Strategies: The first article in a two-part series by Mark Renfro. Mark asks if your sales leaders speak…

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Posted in: Risk and Regulatory Compliance, Sales Effectiveness

Waypoint Expands with Four Senior Consultants

July 25, 2017 Mark Renfro

http://www.prnewswire.com/news-releases/waypoint-expands-with-four-senior-consultants-300493177.html?tc=eml_cleartime Dallas, Texas – (July 25, 2017) – Waypoint Consulting Services, the Dallas-based firm active in the financial services, healthcare,…

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Posted in: Company News

Sales Enablement: A Banking Perspective

June 15, 2017 Mark Renfro

Listen to Mark Renfro’s webinar presentation of “Sales Enablement: A Banking Perspective” hosted by Vertical IQ. Mark presents a model of…

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Posted in: Revenue Growth, Sales Effectiveness, Service

Do you train your customers to battle your frontline?

April 20, 2017 Mark Renfro

A WAYPOINT about…frontline authority By Mark Renfro My friend’s flight was canceled as she stood in line to board.  The…

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Posted in: Sales Effectiveness, Service

Case Study: Excerpted from Bank Director magazine

April 20, 2012 Mark Renfro

A small bank (40 branches, less than $2 billion assets) recorded a 4.5% increase in household profitability over a four-month…

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Posted in: Sales Effectiveness, Service

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