Translate before it’s too late: Do your sales leaders speak the language of risk?

BAI Banking Strategies: The first article in a two-part series by Mark Renfro. Mark asks if your sales leaders speak the language of risk?

In the sales enablement world, leaders are learning a new language—the language of risk. And they have to because they’ve increasingly discovered at least eight ways their sales enablement practices expose them. What’s more, some of these traps spring from the best of intentions.

https://www.bai.org/banking-strategies/article-detail/translate-before-it-s-too-late-do-your-sales-leaders-speak-the-language-of-risk

To read the second part of the series, click here.